Since I'm Italian, I don't know exactly how the "others" see us, but I cann tell you some pitches of it...
First, I once read an article on Time magazine (for the ones who don't know, it's a monthly magazine from the US), and the sense of it was: we like Italian food, art, atchitecture.... we hate all the rest. We have a lot of thing that we appreciate and safeguard, other than food and art, like traditions, like lifestyle and so on, and all these things should be appreciated by the others too... but it's hard when we also carry the burden of such terrible things like Fascism, like Mafia.. when you manage to know a country and its people, it's really hard to get through all the shallowness of news articles, tales of short trips taken by friends, and so on. I know that because I'm studying at university about different cultures, and I often travel with my boyfriend (who doesn't know anything about foreign cultures more than what he heard about, which ofter is something wrong or not totally correct), and I see how different is the way we look at things, people, traditions...
Another thing about how they see us... I was in Maiorca, two years ago, at a restaurant with my friends. A family at a table next to me left, leaving the money on the table for the waiter to come and pick it up (it was a custom of that restaurant), and immediately two people sat down at that table, trying to steal the money. The waiter saw them and immediately shouted them to go away, and picked up the money, saying "Blah, all these Italians...." Not to mention the look on his face... We were there, and said we were Italian, and Italians are generally kind-harted, not bad people...
we do what we can... 🙂